Minnesota Ag Connection - Minnesota Beef Ambassador Team Announced

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Minnesota Beef Ambassador Team Announced
Minnesota Ag Connection - 10/27/2016

The Minnesota Beef Industry announced that Katie Moller of Princeton, daughter of Scott and Julie Moller, Abbey Schiefelbein of Kimball, daughter of Don and Jennifer Schiefelbien, and Zach Klaers of Arlington, son of Pat and Sandy Klaers were chosen as 2016-2017 Senior Minnesota Beef Ambassador Team Members. The 2016-2017 Junior Minnesota Beef Ambassador team includes: Emilee White of Wadena, daughter of Don and Tonja White; and Bailee Schiefelbein of Kimball, daughter of Don and Jennifer Schiefelbein.

Contestants from all over the state of Minnesota competed for a place on this year's Beef Ambassador Team and a chance to win cash prizes sponsored by the Minnesota State Cattlemen's Association and the Minnesota Cattlewomen's Association, with additional sponsorship funds courtesy of the Beef Checkoff Program. The contest took place during the Minnesota Beef Expo held on Saturday, October 22, 2016 at the CHS Miracle of Birth Center at the Minnesota State Fairgrounds.

During the contest all contestants were required to prepare a written blog or social media post on a beef industry topic. Contestants were scored by judges on their ability to incorporate beef industry information and the relatability of the message with consumers. Throughout the contest, contestants also were judged on their "elevator speech, "a short, to the point, statement outlining his/her message to consumers and what he/she wants consumers to know about the beef industry. Additionally, contestants competed in a mock radio interview, which observed the contestants ability to "Tell the Beef Production Story and present beef and farming in a positive light, a mock consumer promotion, which observed the contestants ability to educate the consumer about beef and the beef product, and a written response, which observed the contestants ability to thoughtfully answer and identify misinformation about beef.

The Beef Ambassador Program provides an opportunity for youth ages 13-19 to educate consumers and students about beef nutrition, food safety and stewardship practices of beef farmers and ranchers. The Minnesota Beef Ambassador Program is funded through support from the Minnesota CattleWomen's Association, Minnesota State Cattlemen's Association and the Beef Checkoff Program.

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