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Del Monte Foods and Nielsen Grow Relationship
Minnesota Ag Connection - 04/16/2018

Nielsen and Del Monte Foods Inc., announced the expansion of a multi-year relationship. With this renewed agreement, Nielsen will continue to deliver industry-leading information and insights to Del Monte Foods, in addition to extend services to fuel the company's growing needs across new products and channel. Del Monte Foods will also join the growing roster of companies that are engaging with Nielsen's Connected System.

For over a decade, Nielsen has been a key strategic resource to Del Monte Foods. Building on a truly collaborative and integrated relationship, Nielsen data has fueled Del Monte's growth to become one of the country's largest and most well-known producers, distributors and marketers of premium quality, branded food products for the U.S. retail market. Bringing a positive difference to today's families by providing healthful foods, Del Monte continues to unlock growth for its brands by keeping lockstep with the shifts occurring within the business landscape and in how people purchase, prepare and enjoy their food. Through its planned engagement with Nielsen's Connected System, Del Monte will be able to harmonize and integrate data sets into one open, highly flexible platform, enabling a more uniform way to optimize its business and take coordinated action.

"We believe that collaborative relationships are a crucial component to success," said Liam Farrell, vice president of marketing at Del Monte Foods. "Nielsen data is a cornerstone to our business growth efforts, and its influence can be seen in everything from our successful launches with fruit and chia and aseptic stock to the momentum we are seeing in our canned vegetable, fruit, tomato and broth segments. As we look to take our business to the next level, we also look to Nielsen's newest offerings, like the Connected System, to help fuel our decisions for future growth."

"As consumer preferences shift toward healthier and wholesome food offerings, Nielsen will continue to help Del Monte Foods make more informed, data-driven decisions through richer, connected data and enhanced consumer and shopper insights," said Luis Arjona, executive vice president at Nielsen. "We are excited to expand our longstanding relationship with Del Monte Foods and look forward to powering their journey in discovering 'what's next.'"

Del Monte's Sleepy Eye, Minn., was established in 1930. It produces the largest case quantities of peas and corn for the company, planted by over 300 different growers on more than 22,000 acres. The facility currently employs 22 salaried and 50 hourly employees. The processing season begins in early June and ends in late September. During the processing season, up to 400 seasonal employees are needed.

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