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Report: How Smart Technology Will Disrupt Food & Drink
Minnesota Ag Connection - 02/19/2019

Food and drinks companies need to get serious about smart technology in order to stay connected with consumers, according to the latest report from FUTURES, the new service from just-food and just-drinks.

'Meaningful connections: The future of smart technology in food and drink', compiled by US-based food and grocery expert Victor Martino, investigates the dawn of the 'what we want, when we want it' age, and how this shift in consumer attitudes towards smart technology will change every stage of the farm to fork process.

FUTURES editor Lucy Britner said: "As consumers invite smart appliances into their homes, and grocers look to smart tech to help with efficiency, the entire process from raw materials to the end consumer will continue to become more connected.

"Brands will have to form strategic alliances with smart appliance companies, as well as omnichannel retailers in order to connect with consumers in their homes.

"Companies will also have to weigh up the impact of evolving AI and the plethora of choice for consumers when it comes to brand loyalty, personalisation, and shopper motivation."

This is the fifth in a series of future insights reports, designed to look at what will disrupt the food and drinks industries and offer insight into what businesses can start to do now.

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